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Conference Schedule

We'd like to extend a big thank you to all of our amazing customers and partners who submitted a proposal to speak at this year's event. We've prepared a balance of topics for both Cascade CMS beginners and highly-technical users, as well as discussions about digital strategy and content marketing.

Please note that this a tentative schedule subject to change.

Monday, September 13th

Time Title Speaker
10:00 AM Advanced Velocity Technical Workshop
This full day workshop will cover advanced Velocity tools and tactics. Topics will include when and how to use the Query tool, string replacements, arrays, node structure versus objects, and Velocity best practices. Participants should have a working knowledge of XPath and Velocity basics including variables, conditional statements, loops, and traversing XML using built in tools. *Please note this is an add-on to the two day traditional conference.
10:00 AM Web Services Technical Workshop
In this full day workshop, we will utilize PHP to introduce users to the Cascade CMS web services API. Participants will learn how to connect to Cascade CMS using web services, read content, and update content automatically. Users will also be shown how to access the site administrative area to update a site setting over multiple sites. *Please note this is an add-on to the two day traditional conference.

Tuesday, September 14th

Time Title Speaker
10:05 AM Cascade CMS Workflows Part 1
Learn and sharpen your Workflows skill set with a Cascade CMS Workflows mini-workshop led by our Hannon Hill experts. Spanning three sessions, our first session will go over basic Workflow concepts and terminology to create a simple Workflow. In the following sessions, we will cover more advanced Workflow topics such as approvals, edits, and triggers. We will cover both the use of the Builder and writing an XML file as ways to build a workflow. In order to be most beneficial for you, we ask you attend all three sessions.
Sam Skinner & Meg O'Connor, Hannon Hill
10:05 AM Document Accessibility - The Hard Way
Document accessibility is now foundational to a web sites efficacy, usability, and SEO. The question becomes do you get into compliance “the hard way” or “the easier way”. In this session we will talk about why PDF accessibility, PDF accessibility tools, and the path to PDF accessibility.
Daniel Beaudoin, Winston-Salem State University
11:00 AM Cascade CMS Workflows Part 2
Learn and sharpen your Workflows skill set with a Cascade CMS Workflows mini-workshop led by our Hannon Hill experts. Spanning three sessions, our first session will go over basic Workflow concepts and terminology to create a simple Workflow. In the following sessions, we will cover more advanced Workflow topics such as approvals, edits, and triggers. We will cover both the use of the Builder and writing an XML file as ways to build a workflow. In order to be most beneficial for you, we ask you attend all three sessions.
Sam Skinner & Meg O'Connor, Hannon Hill
11:00 AM Create Once, Publish Everywhere Methodology
The Create Once, Publish Everywhere (COPE) principle allows for the management of information as a single piece of content that can be placed and published in various locations to be used again and again. From a developer’s point of view, this framework helps to keep code modularize which saves time and effort when developing, updating, and debugging code. From a user’s perspective, the modular code is easy to use, as a programming background is not necessary. This presentation highlights how Winston-Salem State University successfully implemented the COPE principle within Cascade CMS.
Savita Dawalbhakta, Winston-Salem State University
11:55 AM Cascade CMS Workflows Part 3
Learn and sharpen your Workflows skill set with a Cascade CMS Workflows mini-workshop led by our Hannon Hill experts. Spanning three sessions, our first session will go over basic Workflow concepts and terminology to create a simple Workflow. In the following sessions, we will cover more advanced Workflow topics such as approvals, edits, and triggers. We will cover both the use of the Builder and writing an XML file as ways to build a workflow. In order to be most beneficial for you, we ask you attend all three sessions.
Sam Skinner & Meg O'Connor, Hannon Hill
11:55 AM The Impact of a Powerful Foundation
UNM recently redesigned their education site with a focus on delivering sharable, flexible templates across their many schools and sites. The College of Pharmacy led the way by being the first to launch on the new templates and showcasing to other schools the power of flexible templates to tell their story and support their business goals. With a concern for declining enrollment, the team launched new content that performed extremely well in Google and a social campaign that drove traffic to their new site. Join Jose Rodriguez of UNM and Sandra Fancher of Stamats as they discuss the Cascade CMS foundation and the marketing strategy that led to this successful campaign, even during a pandemic!
Jose Rodriguez, UNM and Sandra Fancher, Stamats
12:45 PM Lunch
1:45 PM Beyond Automated Accessibility Testing
Automated systems cover less than a third of accessibility issues. Go beyond the automation and learn how to test keyboard accessibility, touch accessibility, properly use aria roles/html 5 tags, properly format tables and see how these all affect the presentation of the content to differently abled users via the use of screen readers.
Thane Webb, University of Nebraska at Kearney
1:45 PM Atomic Design
Learn how atoms and molecules come together to build cohesive and reusable designs. We'll explore how it compares to Cascade CMS's templating structure and how we could apply it to an existing UI. We'll also see how our Product team at Hannon Hill integrates the design principle into our products.
Austin Bookhart, Hannon Hill
2:40 PM FAQs and Blocks in the Time of COVID Response
Explore how the University of Texas at San Antonio team built and implemented a custom FAQ system within Cascade CMS as part of their COVID-19 response web microsite.
John David Garza, University of Texas at San Antonio
2:40 PM Creating Killer Program Pages
Academic program pages are money pages. As one of the primary places where prospects and families make their application decisions, they have the power to determine the fate of an institution. To strengthen these pages, they must be designed with a level of distinction and romance to successfully persuade a student to make one of the largest investments of their life. But it must also be recognized that not all program pages should be created equal. The fidelity granted to the page should be commensurate with the program’s value to the institution. In this session, we will exemplify what various levels of fidelity look like, and, ultimately, how to architect these pages to make them powerful, persuasive conversion machines.
Abu Noaman, Elliance
3:30 PM Break
3:40 PM Networking

Wednesday, September 15

Time Title Speaker
10:00 AM Cascade CMS & Clive Roadmap Kat Liendgens & Bradley Wagner, Hannon Hill
11:05 AM Cascade CMS & Clive Deep Dive: A Review of Recent Product Releases Charlie Holder & Mike Strauch, Hannon Hill
12:15 PM Lunch
1:15 PM Accessibility is User Experience
In this presentation we will discuss the multifaceted nature of accessibility work. We will walk through some common automated and manual accessibility issues, the user impact of these issues, and tools and best practices for each. With these in mind it should spark some conversations within your teams to increase visibility and collaboration to create inclusive and accessible websites.
Christina Adams, Siteimprove
1:15 PM Introduction to Clive
Introducing, Clive. An engagement and real-time personalization tool that integrates seamlessly with Cascade CMS, Clive empowers users to create targeted and relevant experiences that yield results. Collect Data That Matters, Build Visitor Profiles That Deliver, and Deliver the Right Message.
Charlie Holder, Hannon Hill
2:10 PM Inventory Tool for Cascade CMS Customers and Administrators
Take a deep dive into Carnegie Mellon University’s (CMU) web based inventory tool that melds information from Cascade’s database, the CMS and ldap. This year, the CMU team is revamping it for a self-service tool that would give customers access to that information on their site (or sites) and will also allow them limited management of users in their editing groups, and reports. For Cascade CMS admins attending the presentation, this session will also showcase queries and velocity templates that can be used for a deeper dive into a site: page counts by type, what’s indexed, publishable, large files, etc, which go beyond the public tool.
Lauri Francis, Carnegie Mellon University
2:10 PM Library Web Redesign: Fewer Pages, Greater Impact
A case study, explaining how IU Kokomo leveraged the Cascade CMS to redesign their Library website. Co-presented by Johnathan Grant, Associate Director, Web Services, and Michael Mohkamkar, Digital Services Librarian.
Jonathan Grant, Indiana University Kokomo
3:00 PM Break
3:10 PM Improve your SEO to Generate Leads
Organic search traffic is the most valuable traffic – it converts at a higher rate and users from organic search are more engaged. Plus, strong search rankings provide competitive advantage and reduces paid media costs. In this session, attendees will learn the two main SEO strategies to implement to generate leads – how to optimize program pages and how to build a content marketing strategy. Participants will learn: how to audit the site for SEO, how to implement these two strategies, how to measure impact, and how to build a case for investing in SEO.
Jason Smith, OHO Interactive
3:10 PM The Long Goodbye: A Multi-Year Web Site Transition Julia Gray, Oakton Community College & Beacon
4:05 PM Look at that! Creating a Personalized Digital Viewbook in Cascade CMS and Clive
Viewbooks have been an effective recruitment tool for a long time. While in the past, colleges’ and universities’ first option was to print expensive booklets and mail them to prospective students, digital viewbooks have now become the go-to. Gone are the days of one size fits all collateral! Modern digital viewbooks leverage the power of content personalization in order to achieve better results. In this presentation, Graham Lewis and Kat Liendgens will show you how you can use Cascade CMS and Clive to create a personalized digital viewbook that allows you to collect pertinent data about your prospective students and deliver an excellent and highly customized user experience to different types of students.
Kat Liendgens & Graham Lewis, Hannon Hill