The Importance of Content Strategy in Your Marketing Mix: Tools and Tips for Strategic Content Creation

Your website is your digital headquarters. It needs to be a one-stop shop for your target audience to gather as much useful information as possible. An essential aspect of your website is what’s on it—the content. Developing an inbound marketing, content driven website to measure results may seem daunting, but when you have the right practices in place, it’s both manageable and effective.

Join Jay Kelly, President of Converge Consulting, to learn where to start and how to pull the pieces of your content strategy together.

Jay Kelly

Jay Kelly

Converge Consulting - Digital Marketing

Jay is the President at Converge Consulting - Digital Marketing. He is a digital marketing leader with experience building brands and driving growth through disruptive marketing strategies, strategic partnerships, and revenue generation.