Seven Common Website Redesign Misses and How They Hurt
When redesigning a website, the focus usually centers on a modern-day look that delivers a great user experience, and rightly so. However, while working with colleges and universities across the country, we have found that many client-defined project scopes routinely overlook important steps that are essential for great college websites. These misses can threaten 508 compliance, damage the institution’s hard-earned search rankings, cause analytics errors & inaccuracies, and even cause a negative user experience. If you are planning a redesign or have recently launched a new website, don’t miss this presentation! Gus will address seven of the most common pitfalls so you can make sure that your website is clicking on all cylinders.
Digital Marketing Strategist and Product Manager
Gus has an MBA from Elon University and brings seven years of experience in sales and marketing analytics to the Beacon team. He is the lead Google Analytics Strategist, which includes implementation and setup of GA for clients as well as management of Beacon’s GAFUSION product. Outside of his work at Beacon, Gus has been cooking at the Winston-Salem Greek Festival for over a decade, coaches high school basketball, and still believes that the best movies were filmed in the 80s.