Laurier's Web Renewal: Creating a User Focused Website


Laurier has leveraged a user-focused approach in its ongoing web renewal project. In this presentation, we will walk though our research strategy and methods, showcase some of our findings, and discuss how we translated this research into design and functionality solutions for the new website. 


Kristine Lougas

Kristine Lougas

Web Manager
Wilfrid Laurier University
http://www.wlu.ca/

Kristine Lougas is the web manager at Laurier. She specializes in international communication, digital marketing, and content strategy. A believer in data-driven decisions, she strives to increase the use of web analytics at academic institutions while also fostering a culture of digital knowledge and strategic use. Offline, she is a renovator and gardener based in Waterloo, Ontario.