Laurier's Web Renewal: Creating a User Focused Website
Laurier has leveraged a user-focused approach in its ongoing web renewal project. In this presentation, we will walk though our research strategy and methods, showcase some of our findings, and discuss how we translated this research into design and functionality solutions for the new website.
Wilfrid Laurier University
Kristine Lougas is the web manager at Laurier. She specializes in international communication, digital marketing, and content strategy. A believer in data-driven decisions, she strives to increase the use of web analytics at academic institutions while also fostering a culture of digital knowledge and strategic use. Offline, she is a renovator and gardener based in Waterloo, Ontario.