Implementing Northwestern's New Brand in Cascade


Last year, Northwestern's Global Marketing group worked with an outside agency to develop a new brand strategy and identity system. The Web Communications office implemented web templates based on a set of digital brand guidelines, building new page types in Cascade and sharing them with departments throughout the university. In this presentation I'll discuss how we re-used common code across multiple sites and documented our new templates. I'll also cover the challenges we faced customizing page types and edit forms based on each site's requirements and each content editor's abilities.


Jacob Arnold

Jacob Arnold

Web Software Application Development Lead
Northwestern University
http://www.northwestern.edu/

Jacob has been developing web sites professionally for twenty years. For the past eight years, he has been a web developer at Northwestern University in Evanston, Illinois, working on a wide range of projects, including multiple iterations of the university homepage, a PHP/PostgreSQL events calendar, a Cordova mobile app, and countless jQuery interactive components. He manages the university-wide Cascade instance with over 500 sites and 2000 users. In his spare time, he writes about house and techno music.