Developing Academic Program Pages from a Recruitment Perspective


One of the most important areas of content on your website for prospective students is the information you provide about your academic programs. On our website, as is the case with many colleges and universities, that information resided within academic departments or, in some cases, was only found in the catalog.

It took an intensive 9 month project involving several external partners, our admissions and marketing teams, and faculty representatives from all academic departments to create an entirely new suite of 65 pages written and designed to engage and inform prospective students.


Lori Nidoh

Lori Nidoh

Director of Marketing and Communications
The University of Scranton
www.scranton.edu

Lori Nidoh is the Director of Marketing Communications at The University of Scranton, a position she has held for the past eight years. One of her responsibilities in that role is managing website design and development. She has led projects ranging from development of a mobile website to a complete overhaul of the University website to a responsive design, and development of a new, responsive, undergraduate admissions microsite.

Ann Oleson

Ann Oleson

CEO & Founder
Converge Consulting
www.convergeconsulting.org

Ann is a thought leader with nearly 20 years of experience in higher education marketing (specializing in digital and inbound marketing), serving all types and sizes of college's across the nation. She is interested in working with clients/partners who want to think differently and approach challenges in new ways using disruptive technology and ideas to impact the world.

Keana Lynch

Keana Lynch

Director of UX Design & Development
Beacon Technologies
http://www.beacontechnologies.com/

Keana has led and consulted for over 35 Higher Education projects (so far) and is Beacon’s expert in CMS and Accessibility. She specializes in the analysis, design, and implementation of websites, focusing on user experience, accessibility, multi-device interactions, and technical best practices. Joining Beacon in 2010, she’s worked on nearly every major Higher Ed project, including Lees McRae College, Husson University, Del Mar College, Guilford Technical Community College and Jacksonville State University. Keana earned an Associate’s Degree in Web Technologies from Guilford Technical Community College. She’s a regular speaker at Higher Ed conferences, presenting on accessibility and CMS/Cascade development topics, such as academic program page design and ADA compliance testing.