How to Successfully Implement a COPE Strategy


The COPE (Create Once, Publish Everywhere) approach has been the saving of many a resource- and content contributor-strapped client. We have built this approach into our web strategies and websites for almost every client in the past two years. We are looking forward to sharing with you some of the things we’ve learned about COPE, both in terms of implementation and procedure. 


Christina Keffer

Christina Keffer

Director of Content Strategy
BarkleyREI
http://barkleyrei.com/

Christina guides our content strategy and search engine optimization efforts. She works closely with clients to create compelling content strategies that increase online visibility, user engagement and retention. Her group takes a data-driven approach to content creation and search engine optimization, with an emphasis on demonstrable, measurable results. Her industry experience spans the healthcare, industrial, ecommerce, higher education, government and tourism. She has designed and implemented integrated digital marketing and content strategies for clients such as American Heart Association, University of Pittsburgh Medical Centers, Harvard Business School, Explore Minnesota Tourism and the Endocrine Society to name a few. Prior to joining BarkleyREI, Christina led the SEO department at LunaMetrics. Christina is a proud denizen of Pittsburgh’s Mexican War Streets district where she spends the majority of her time renovating her two hundred year old house.