We've Got Google Analytics (and I Have a Treadmill in My Basement)
The majority of colleges and universities in the United States have Google Analytics installed. Similarly, 83 million treadmills have been sold over the years in their invention. Just because you have a treadmill in your basement doesn't make you marathon-ready. You actually have to use it! In the same way that the treadmill won't automatically whip you into shape, Google Analytics can't help drive your marketing decisions without your intervention. Rollins over the last year and a half has been dedicating more time analyzing our Web traffic, adding profiles, dashboards, reports for the Trustees, and constituents. Linda Watson will take you through the Rollins Google Analytics account and let you see how they set up their accounts, tag their links, and use the information they gather to make decisions.
Web Technology Manager
Linda Watson is the Web Technology Manager at Rollins College in Winter Park, FL. She has been a member of the Rollins family for 14 years. Linda was a member of the I.T. team for 7 years and has been a member of the Marketing Communications team for 7 years. She oversees and manages the Google Analytics accounts, and is the Cascade Server technology trainer. She earned her M.B.A. from Aurora University in 1999 and earned her American Marketing Association, Professional Certified Marketer certificate in 2011.