Responsive Redesign: A Beta Approach


Responsive Web Design (RWD) is on every web team's mind (or it should be). Many colleges and universities have already implemented a responsive layout or are working on one. Since RWD emerged, several frameworks and resources have become available to help build a responsive website. But where do you start when you have an existing website with several audiences and a large, diverse set of opinions to satisfy? Sarah will share Rollins College's Responsive Redesign approach, along with tips and tricks that they have learned along the way. Highlights include how they used the "web committee" or "task force" to their advantage; implemented a new, efficient workflow to design and develop the new look; used certain development tools; created a beta website in Cascade Server to give their broad, diverse audience a preview and voice in the process; and used the feedback and analytics to guide them through the process. Their RWD approach involves every member of the Marketing & Communications Department--including managers, writers, designers, and developers, to make their redesign a success. This session is designed for anyone involved in the web redesign process.

Sarah Johnson Li

Sarah Johnson Li

Web Developer
Rollins College
http://www.rollins.edu/

Sarah Johnson Li is known as a chatterbox, and there are three things she could talk about all day: code, cats, and Cascade Server. She has worked with Cascade Server for 6 years, and is attending her 7th Cascade Server User Conference. Sarah fled the cold state of Pennsylvania in 2012 and lives in Orlando, FL with her husband and two cats. Sarah is the Web Developer at Rollins College.