#CSUC11


2012 Product Roadmap

Explore trends in web content management in 2011 and what we expect to see in 2012. Learn about new functionality in the product this year, including publishing improvements, mobile, HTML5, social and analytics. Find our what’s next for Cascade Server, including modules, tighter integration with the published web server, and rich UI improvements to make Cascade look and feel more like a desktop application.

Creating a New Website on a Tight Budget

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Client speaker Karen Horsfall of UT Arlington Library will explain how her organization created its new website utilizing the staff and the talents they have in-house. She will provide the audience with takeaways and best practices from her experience.

Creative Uses of Cascade Server

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Justin Klingman of Beacon Technologies, a Hannon Hill partner for more than 5 years, will present some of the most creative uses of Cascade Server that he has seen. He will show real examples of real client web sites doing innovative things with Cascade Server.

Agile Marketing with Cascade Server

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Hannon Hill COO Kat Liendgens and Solutions Consultant Joel Dixon will discuss the shift in marketing strategies from rigid long-term planning to agile short-term goal setting and measurement. They will show how Cascade Server, the Google Analytics Connector, and Hannon Hill’s new inbound marketing tool, Spectate, can help with inbound marketing and social media measurement.

Cascade Server 6.8, 6.10, and 7 Features

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Lead Software Engineer Mike Strauch will demonstrate new features of Cascade Server 6.8 and 6.10, such as the Google Analytics Connector, Native Image Editor and Parallel Publishing. He will also give the audience a sneak peak of the forthcoming features of Cascade Server 7.0.

Benefits of Having an Internet Site and an Intranet Site for Different Audiences

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Client speaker Linda Watson of Rollins College will show how Rollins College uses an internet site for marketing the college to prospective students, donors, alumni and friends and an intranet site to provide useful information, news and key links to faculty, staff and current students. Linda will explain the benefits she has found of using this strategy and her tips for executing it at your organization.

Creating an Online Event Calendar

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Client speaker Jon Whitener of University of Detroit Mercy will present several reasons he has found for using Cascade Server as an integral part of a dynamic calendar system. He will also show how Cascade Server is used in an online event calendar system for University of Detroit Mercy.

The Perfect Marriage: Cascade XML + Cascade Preview + Open Source XML Database

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Client speaker Eric Palmer of the University of Richmond will explore how UR has maximized Cascade Server’s data definitions, XSLT processing and the Cascade preview function by extending the web infrastructure with eXist-db. He will explain the benefits of this approach and provide code examples to help others get started in setting up the same type of ecosystem. Matthew Levy will co-present.

Using XSLT for Blogging and Your Photo Gallery

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Client speaker Matt Carter of the University of New Mexico will explain how he has been using XSLT with the Flickr API to make a photo gallery page and using a set of XSLT scripts that leverages the Flickr API to pull content from Flickr groups and photo sets to display them on their website. He will demonstrate how they are leveraging Cascade to provide departments with news and blog systems for their sites by utilizing a set of shared XSLT formats, predefined asset factory configurations and site-specific indexes.

Implementing a Mobile Site with Cascade Server

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Hannon Hill Services Trainer Charlie Holder will discuss the definition of a mobile site and demonstrate how to create a mobile site, from design to development. He will show users how to publish a mobile site, including configuration to destination mappings, in both Cascade 6.7 and 6.10. 

Content Re-use Across Sites

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Hannon Hill Services Developer Nadira Yasmeen will share best practices in sharing content across sites. She will help users distinguish between what is appropriate to share across sites and what is not, and she will give suggestions for sharing content across sites and rebranding the output for various sites.

13 Ways of Looking at Your Audience

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Client speaker Alex Shapiro of UC Hastings College of Law will provide new ways of thinking about your audience when creating content for your site. His tips will draw on his many years of experience in communications and online marketing.

Building Basic Structured Data Forms

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Client speaker Christie Allen of UT Arlington will provide an overview of structured data forms, how to understand XSLT, and recommended best practices for creating and editing structured data forms. She will include handouts with plug-and-play XSLT code snippets and cheat sheets for decoding and deconstructing XSLT. This presentation will best serve users with little to no knowledge of XML/XSLT.

Go with the Flow: Getting the Most out of Workflow

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Hannon Hill Engineer and Services Developer, Brent Arrington will discuss best practices, configuration tips, and sample use cases. He will also demonstrate how to set up a simple workflow within Cascade Server.

Tips and Tricks for Outputting Non-XML Compliant Content Types

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Hannon Hill Services Manager, Penny Harding will demonstrate the basic methods for outputting non-XML compliant content types and explain why this is useful. Examples will include .htaccess, iCal (.ics), JavaScript (.js), and JSON (.json).

 

Implementing Category and Keyword Search Ability

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Hannon Hill Software Engineer Syl Turner will demonstrate how to create a simple, client-side search based on keywords or other metadata in Cascade Server. He will show users how to set up an index block/format to search content and how to use JQuery with a published XML for JSON file.

Using Web Services to Integrate Dynamic Content

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Client speaker Nathan Tanner of the University of Utah Hospitals and Clinics will discuss using web services, PHP and data definitions to integrate dynamic content within sites. He will share a case study of how they have integrated physician and faculty search, health content, new video and other related content all within Cascade Server.

How to Use Cascade Server to Put Your Content on the Wall-Mounted Display

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Client speaker Jason Aller of the University of California Davis School of Law will discuss how to use Cascade Server to put your content on the wall. He will show what his team has done to publish from Cascade Server to kiosks and wall-mounted displays and share his best practices with the audience.

Redesigning a Cascade Server Site

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Amy Liu, Hannon Hill Senior Sales Engineer will present on transitioning to a new design. She will explain how to determine if a site needs to be completely restructured or if the redesign is more cosmetic and go over important items to consider before any portion of the new design reaches your CMS. She will also show users a process for implementing a new design without disrupting the content updating process for your existing site by your CMS users. Finally, her presentation will include steps to a successful site launch.

Cascade Server Content Sharing: Techniques for Tagging,Trading and Transforming

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Kevin Zink of mStoner, a Hannon Hill partner for over five years, will present on how to show information in different ways based on importance. He will show how they set up specialty tagging for one of their clients to allow for notifications and alerts to be posted on the home page. He will also show users how to display a minified version of the homepage in emergency situations.

IU Site Builder: Cascade Server for Non-technical Managers

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Client speaker Erick Carballo of Indiana University will show the audience how IU has created a custom collection of assets and tools to empower non-technical users to create and maintain their own official IU websites. He will share what they have learned from this experience and how this concept can be applied at other universities as well as the benefits of this strategy for users across the spectrum of technical ability from beginner to expert.