Personas: Who, What, Why and How


We all use stories to communicate, explore, persuade, and inspire. In user experience, stories help us to understand our users, but how often are we only telling our story? Personas are fictional characters that represent the different types of visitors to your website. In order to engage our users we need to connect with them and their stories. At Cuyahoga Community College, we also use personas as a navigation method. By getting users to self-identify with what they are trying to accomplish, we get them to the right location quicker, which makes it less likely we will lose them and more likely, they will take advantage of our services. This presentation will dive into the persona development process and discuss how personas can help you create a good user experience for your site visitors, ultimately converting them into customers.


Linda Jayne

Linda Jayne

User Experience Architect
Cuyahoga Community College
www.tri-c.edu

Linda is the User Experience Architect at Cuyahoga Community College where she has worked for nearly 25 years in a variety of roles. One thing that has remained constant is her passion for design with the end user in mind. Linda has a unique skill set of design, information architecture, user interface design, and usability testing. Her responsibilities include conceptualizing, designing, and testing new website interactions as well as analyzing and interpreting user behavior as it relates to the interactive digital experience. She loves sharing her ideas and engaging others in UX conversations.